Image of Hope — Graphic Designer Melbourne

Who We Are

A Creative Branding Studio Based in Melbourne

Image of Hope is a creative branding and design studio based in Melbourne — where imagination, strategy, and beauty unite to create work that truly inspires.

We help visionary businesses define who they are and how they show up in the world. From bold rebrands to beautifully crafted websites, brochures, and exhibitions — every design is an opportunity to inspire connection and growth.

See Our Work

Looking To Elevate Your Brand?

Designs that inspire trust, connection, and recognition.

Our clients range from local start-ups to national brands, all drawn to our human approach and passion for meaningful design.

Whether you're reimagining your brand or launching something new, we bring creativity that's both artistic and strategic — because the most beautiful ideas also need structure to shine.

Let's Work Together

What We Do

How We Help

From brand strategy to exhibition design — creative solutions built for businesses that want to stand out.

Branding + Rebranding

We transform brands from ordinary to unforgettable — creating visual identities that reflect your essence and attract the right audience.

Brand Discovery & Strategy
Brand Style Guides
Rebranding for Growth

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Logo Design

Your logo is your signature — the first impression that lasts. We design timeless, distinctive marks that capture who you are at a glance.

Logo Design
Brand Marks & Icons
Visual Identity Design

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Website Design

Your website should not only look beautiful — it should feel like your brand. We craft thoughtful, user-friendly websites that tell your story.

Website Design + Development
UX/UI Strategy
Copy + Content Integration

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Brochure + Catalogue Design

From product catalogues to company profiles, we turn information into inspiration. Every layout works together to engage, inform, and invite action.

Brochures & Flyers
Annual Reports
Product Catalogues

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Signage + Exhibition Display

Make your brand impossible to ignore. We design striking displays and signage that capture attention and create experiences worth remembering.

Exhibition Design
Pull-Up Banners
Building + Office Signage

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Illustration + Infographics

We turn complex ideas into visuals that speak instantly. Whether artistic or conceptual — our illustrations bring clarity and character to your message.

Custom Illustrations
Infographics & Diagrams
Icon Sets

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What We've Designed

A Glimpse Into the Worlds We've Helped Create

From reimagined brands and vibrant websites to immersive exhibitions and visual storytelling.

Brand Identity

Branding

Website Design

Visual Identity

Print Design

Exhibition Display

Logo Design

Brand Collateral

Signage

Logo Design

Brand Campaign

Branding Suite

Identity Design

Social Media

Brand Design

Illustration

View Our Portfolio

Kind Words

What Our Clients Say

When someone does something with excellence, I am impressed. And when they duplicate the excellence, that person becomes my go-to for that particular element of my businesses. Rachel Baker of #imageofhopedesign is one of these people.

I only align myself with those who lead intuitively and create magic, and Rachel is exactly that, and abundantly so.

— Michael Lauria, Forging Excalibur

Rachel is a very creative lady; she takes the time to research your brand and is really customer focused. Her design work is amazing, and she is passionate about achieving a WOW factor for your business.

— Kym McAuliffe Phillips

Rachel is a creative guru. It is very clear she is talented, creative, and passionate about what she delivers to her clients. The quality is ten out of ten. If you need a graphic designer with flare, I recommend Rachel Baker from Image of Hope.

— Robert Bonifacio

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Insights & Ideas